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February 1, 2005

Half-Price BT Openzone Access

By Nancy Gohring

Freedom2Surf, a UK ISP, is selling access to BT Openzone hotspots at half price: Freedom2Surf has bought access to BT’s network in bulk, then resells that access at 4.50 per day or 30 per month. That compares to BT’s 10 per day and 40 per month.

This news seems to confirm what one analyst points out as a trend toward lowered access fees. Strategy Analytics recently reported that operators will take longer than expected to realize a return on the $100 billion invested in Wi-Fi because competition is driving prices down.

I have to admit, I haven’t seen a lot of price decreases. Access still seems too high for end users, especially when users try to compare the price to typical charges for broadband access in the home. The market of people who spend so much time on the road that they can justify the pricey monthly subscription is just too small. A lower access fee and a broader base of hotspots to choose from will attract more users.

Posted by nancyg at February 1, 2005 3:10 PM

Categories: service launches

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