Email Delivery

Receive new posts as email.

Email address

Syndicate this site

RSS 0.91 | RSS 2.0
RDF | Atom
Podcast only feed (RSS 2.0 format)
Get an RSS reader
Get a Podcast receiver


About This Site
Contact Us
Privacy Policy



Web this site

May 2007
Sun Mon Tues Wed Thurs Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Stories by Category

3G :: 3G
Acquisitions and Mergers :: Acquisitions and Mergers
Aggregators :: Aggregators deals spectrum vendor news
Cellular Convergence :: Cellular Convergence
air travel :: air travel
community networking :: community networking
enterprise :: enterprise
failures :: failures
free :: free
fun and games :: fun and games
gov't WLANs :: gov't WLANs
hardware :: hardware
hotspot hosts :: hotspot hosts
hotspots :: hotspots
libraries :: libraries
mesh :: mesh
municipal networks :: municipal networks
operator profile :: operator profile
personnel :: personnel
pricing :: pricing
regulation :: regulation
retail :: retail
roaming :: roaming research
security :: security
service launches :: service launches
temporary hotspots :: temporary hotspots
trains, planes, and automobiles :: trains, planes, and automobiles
unique :: unique
usage :: usage
user anecdote :: user anecdote applications
voice :: voice


July 2006 | June 2006 | May 2006 | April 2006 | March 2006 | February 2006 | January 2006 | December 2005 | November 2005 | October 2005 | September 2005 | August 2005 | July 2005 | June 2005 | May 2005 | April 2005 | March 2005 | February 2005 | January 2005 | December 2004 |

Recent Entries

Paris Will Push Free Wi-Fi
River Thames Added to iPass Roaming Network
Aeropuertos Gain Wi-Fi across Spain
Enforta Covers 15 Russian Cities
Six Million Wi-Fi Users in Spain
Barmen: Wi-Fi? What's That?
Bologna Adds Free Wi-Fi
BT Will Cover 12 Cities with Wi-Fi
The Cloud Goes Ultracheap with Unlimited Access
Iliad Adds Free Wi-Fi Calling, HDTV

Site Philosophy

This site operates as an independent editorial operation. Advertising, sponsorships, and other non-editorial materials represent the opinions and messages of their respective origins, and not of the site operator or JiWire, Inc.


Entire site and all contents except otherwise noted © Copyright 2001-2006 by Glenn Fleishman. Some images ©2006 Jupiterimages Corporation. All rights reserved. Please contact us for reprint rights. Linking is, of course, free and encouraged.

Powered by
Movable Type

« Kineto Pushes UMA | Main | BT Openzone Targets Major Media Events »

February 24, 2005

Wi-Fi Pricing Still High in Europe

By Nancy Gohring

The price to access hotspots is still high in Europe and those high prices are a common complaint: Apparently BT at least doesn’t believe that reducing prices will attract more customers, even though it seems really obvious that lowered prices would surely draw more users.

Mike Masnik at The Feature notes that BT ought to expect competition from free hotspots. It’s difficult, though not impossible, to compete against free access. T-Mobile in the U.S., for example, has positioned its hotspot offering as a very secure, reliable service, mainly targeting business users. T-Mobile reasons that such users will be willing to pay for the access rather than visit a free hotspot because of the reliability and security. If more and more free hotspots start popping up in BT’s markets, it’ll have to offer some sort of angle for customers or they’ll find there’s no need to pay for the access. But BT may be gambling that the free hotspot concept just may not happen extensively enough to threaten its high-price model.

Or, as a post on ISP Review suggests, BT may well be waiting for competitors to drop prices first and then it will follow suit. Also, with the results BT is getting from its hotspot service, I can see why it may find it unnecessary to drop prices. ISP Review reports that take-up of BT’s Openzone service grew by 400 percent last year and is growing by 20 percent a month. If people are paying the price BT is asking, no reason to drop the price.

Posted by nancyg at February 24, 2005 10:45 AM

Categories: pricing

Trackback Pings

TrackBack URL for this entry: