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May 30, 2005

Bitbuzz Boasts of Customer Adds and Usage

By Nancy Gohring

Ireland’s Bitbuzz says it now has 5,000 customers: The operator also says that it has seen a 35 percent increase in network traffic each month over the last 18 months. On average, each Bitbuzz hotspot is used 3.5 times a day. These are not bad results for an operator in a country that isn’t particularly Wi-Fi-aware.

On a side note, it’ll be interesting to watch how Eircom’s phone booth initiative may affect operators like Bitbuzz. Eircom, the incumbent fixed line operator in Ireland, has been revamping its hotspots at phone booths. Just recently I’ve noticed that a huge number of phone boxes in Dublin now are plastered with signs indicating that they are hotspots. Many of these phone booths are just out front of restaurants or cafes. It will be interesting to see if these hotspots, which aren’t free, compete with existing hotspots that may already be available in the shops. It may be even more interesting to see how cafes and restaurants without their own hotspots may react to inadvertently attracting the laptop crowd. While the hotspots could be viewed as a positive development by many venue owners, there is the potential for some to be unhappy about the availability of Wi-Fi, especially if it’s not under their own control.

Posted by nancyg at May 30, 2005 3:06 PM

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