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A reader wrote us a quick note to say that after some work he found one of the few remaining Verizon pay phone hotspots that is still live: Verizon recently said that it would remove the hotspots it had set up from pay phones around New York City. Meanwhile, Eircom here in Ireland seems to be ramping up its hotspot activities. In addition to rolling out advertising that identifies which pay phones offer hotspot service, Eircom advertised heavily at the recent Ireland v. Israel World Cup qualifying match. Eircom ads touting its hotspot service (not specifically touting the pay phone service though) ringed the field. I was surprised to see such mainstream advertising for hotspots here in Ireland where the hotspot concept isn’t widely known. When the incumbent operator begins to invest in advertising for an offering, it can be good news for the whole market because it can generally raise awareness. [thanks to Klaus for the Verizon experience]
Posted by nancyg at June 7, 2005 4:49 PM
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