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Silicon.com says widespread Wi-Fi ignorance among tap pullers: Silicon.com found that the service is up and running as expected in many locations, but that staff on site have no blooming idea what in Hades you’re talking about. The Cloud, which equips 1,000 pubs with Wi-Fi, is working on an education campaign for its locations. Their marketing head was quite honest about its use, too: “Wireless internet use in pubs is fairly sporadic but we see them as an excellent target looking forward to the next few years.”
This makes perfect sense: As handheld devices increasingly have Wi-Fi, it’s much more likely to be used by those who frequent a pub. Laptops? Not so likely.
Posted by Glennf at June 12, 2006 8:36 PM
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